Monday, April 13, 2009

So Amazing It Sounds Like Make Believe

Good Evening, S!

It's Monday, April 13th and this has nothing to do with travel.

Here is an email that I sent to my Mythology Prof for a participation mark. Basically, in the class we have to either send the prof something that reminds us of myths in a cool way OR answer opinion questions about myths to get our 10% participation mark.

Hi Professor "K"!

I hope you've had a great long weekend.

I just wanted to show you something that was kind of a creative way of using mythological creatures. It seems that recently, ad companies are selling the idea of using mythology to promote their brands. The best marketing campaign I've seen yet has been the Metro PCS commercials (a cell phone company in the states). They're using marketing research to develop these commercials for their new cell phone plans around the slogan "a wireless plan so amazing, it sounds like make believe."
There are three commercials that I found (you'll need quick time):

1. Medusa & a dragon at the park: http://video.mediapost.com/index.cfm?clientfile=MetroPCSMedusa.mov

2. Mermaid & a unicorn in a hot tub: http://video.mediapost.com/index.cfm?clientfile=MetroPCSMermaid.mov 

3. Minotaur & a jackalope at a restaurant: http://profile.myspace.com/index.cfm?fuseaction=vids.individual&VideoID=53757390

Here's an article about it: http://www.screenmag.tv/seeingspots.aspx?ssid=2926


:)
"C"

You'll have to copy/paste the links because for some stupid reason, my hyperlink won't work. I sincerly hope you check these commercials out, they are awesome.

DFTBA!

-xo

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